Time management is the key to sustainable creativity. Creative explorations, side projects, personal passions – these are all vital to modern business innovation. Some companies even give this ‘personal project’ time a name (Google’s “20% Time” being the most obvious example). Whether or not it’s codified into company policy, many businesses are aspiring to encourage long term growth by nurturing innovation as a part of their process. But too often innovative and creative projects get sidelined because there’s a worry that they’ll take up too much time.